Rendered façade is almost a calling card for any architect or designer who takes their portfolio seriously. Forget the 3D video game of the 90s or that rendering that seems like something out of a hasty PowerPoint. Today, the expectation is different. Try Redraw for free and see how simple it is to create professional rendered facades. In this visual guide, you'll understand what makes a digital façade stand out in the market and how to achieve that standard without wasting nights of sleep (or months configuring plugins).
The rendered façade is the closest graphic translation to reality before the construction site begins. It allows the professional to show, almost as realistically as a photograph, all aspects of the project: volumetry, materials, lighting, integration with the environment. And here among us, convincing a client or an investor with such an image has another weight.
Whoever sees, understands. Those who understand, approve. Simple as that.
In the context of presentation, a digital exterior prepared in this way raises the level of the project and transmits technical security, mastery of design and a touch of sophistication that differentiates the professional in the market.
Not every beautiful image is the work of a drone or a professional camera. Most of the hyper-realistic images of projects of Render architecture What's going around is actually rendering. The rendering allows you to anticipate the finished work, change materials in seconds and adjust details that in practice could cost a small fortune.
While the photo portrays the real, the rendering invents the possible.
For many years, creating a high-impact façade relied on the combined use of modelers and plugins. SketchUp and Revit, for example, are great for modeling, but they're not rendering tools by nature. To give life and texture, solutions such as V-Ray or Lumion came in, requiring robust computers (and a lot, a lot of patience from the user).
Make no mistake: between getting started and having an Instagram-worthy rendering, days (or weeks) can separate those two moments.
Has anyone ever stopped to add up the amounts of these “small” details? V-Ray costs around R$2,000, and Lumion can almost be considered a used car, costing around R$20,000 a year. Apart from the hardware: it needs a high-end graphics card, memory and energy (not to mention the professional's time, which, after all, also has a price).
It's no exaggeration: the advance of artificial intelligence brought a digital shortcut, eliminating much of the visual bureaucracy of old processes. According to data presented in studies on AI in architecture, this technology radically changed the scenario by allowing, for example, simple uploads of 2D images to generate 3D renderings directly in the browser, without having to install anything or call the fire department if the PC crashes.
Tools like Redraw work from uploading images and solve the problem in minutes. No rendering farms, no monstrous machines, no “surprise” costs on the card.
The first step is to have the project base in hand. This image can be exported from a model created in SketchUp or Revit, but remember: they don't render on their own. Just generate a screenshot or export the desired perspective in high resolution.
On the Redraw platform, after uploading the file, you choose the architectural style, predominant materials, and references. Want glass reflecting the blue sky? Slatted wood in the main volume? Just select the options. The AI understands the reference and applies authentic texturing and details compatible with the proposed scenario.
The final touch: configure light, climate, and even time of day. Bright sun, orange late afternoon, or dramatic nighttime lighting. Here, the game is fun and unbureaucratic: just click, view and adjust until you reach the perfect atmosphere.
He is the digital “photographer”. The angle makes the project feel more stately, cozy, or expansive. Work with guidelines, human-eye perspective, and avoid wide-angle lens exaggerations (unless you're selling a miniature castle).
The textures are responsible for the realism of the result. Bricks, stones, concrete, glass: every material should look palpable. Don't be afraid to be detailed. Play even with the inclination of the wood veins, small imperfections in the concrete, reflections, details that only a good rendering captures.
Light is everything. A daytime rendering with clear skies enhances modern lines. The yellowish sunset light, on the other hand, brings warmth. The secret lies in the balance: no excess contrast, well-placed shadows, natural reflection.
Real plants, cars, people in natural poses, and even pets. You don't have to transform the rendering into a crowded urban scene, but suggesting everyday use humanizes the digital façade and brings everything closer to the real.
Who has never seen a door bigger than the parked car? Attention to the sizing of doors, windows, and furniture. Use real references (or, at the very least, Google) to avoid falling into this trap.
“Ghost” light is the terror of night facades. Avoid unsourced light sources, exaggerated glare, and reflections that would make a cleaning product commercial jealous.
Render isn't a comic book cover. “Warming up” the colors a bit may be interesting, but abusing saturation and vignetting ruins naturalness. If in doubt, at least go.
Presentations for investors, malls, stores, and corporate buildings require a “cleaner” digital façade, focused on noble materials and sophisticated lighting. Homes and residential environments, on the other hand, work better with a cozy touch, garden, people and everyday details.
There is no universal aesthetic. Minimalist, brutalist, classic, futuristic... The AI, in fact, understands the briefing and adapts the texturing according to the predominant style in the project.
The same project can gain two “faces”: during the day, take advantage of natural light and shadows; at night, try dramatic artificial lighting. This highlights volumes, translucent materials, and details of rendered facades that would go unnoticed.
Each render tells a story. Don't make the façade look like an empty showroom. Add human elements, context, and plausible situations to create connection with the observer.
Neutral colors enhance materials, but don't shy away from daring with dots of color in surrounding elements, plants, or lighting. Soft contrasts highlight volumes without turning the scene into a neon festival.
Don't “cut out” the building from its context. List landscaping, streets, and nearby development. Facades that ignore the surroundings transmit artificiality and distract the customer's eyes.
A rendered façade is a hyper-realistic digital image of the exterior of an architectural project, created in programs or platforms that simulate materials, lighting, and environments. It serves to present the proposal to the client in a clear and visually appealing way before any construction.
Just create the base in your preferred modeling software and export the desired visualization, then import it into a rendering tool. Using AI, such as Redraw, the process is very simple: sending the image, selecting styles, and quick adjustments.
There are several options, but if you are looking for simplicity and agility, Redraw allows you to obtain high-level results without requiring installation, integration with programs or a powerful computer. AI-based platforms dramatically shorten the time and cost of the process.
The amount varies depending on the method chosen. Traditional plugins can cost thousands of reais a year in licenses alone. The use of AI, as with Redraw, represents a very affordable alternative, since the payment is monthly, flexible and does not require investment in advanced hardware.
Yes. A good image anticipates the vision of the final project, facilitates client approval and can be decisive in competitions. It is a small investment close to the differential it provides to the portfolio and to the professional's presentation.
If you want to design, impress, and sell, it's never been easier. Hyper-realistic images are no longer the privilege of those who master dozens of plugins or invest small treasures in cutting-edge hardware. Thanks to AI, accelerating the process and delivering sophisticated results became routine.
Start impressing your customers today with professional-quality rendered facades using the Redraw. Don't wait months to see your project come to life. Experiment and discover how technology can be your best assistant in the office.
