Alexandre is currently the marketing director, but he previously worked as an architect specializing in BIM.
The Ultimate Guide to Redraw: The AI Revolution in Architecture
Discover Redraw, the AI platform that renders architecture in seconds. Complete guide with features, advantages and how to start for free.
6 min
|
30.04.2026
Alexandre is currently the marketing director, but he previously worked as an architect specializing in BIM.
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Architecture, engineering, and design are undergoing an unprecedented transformation, driven by artificial intelligence. At the center of this revolution is Redraw, an AI platform redefining the standards of speed, quality, and accessibility in architectural visualization.
This complete guide explores everything you need to know about the tool that has consolidated as the leader in Latin America and is now expanding its vision globally.
What is Redraw and how did it start?
Redraw is a 100% cloud-based software-as-a-service (SaaS) platform that uses artificial intelligence to generate and enhance renders and images for architecture in a matter of seconds.
Its mission is to eliminate the barriers that limit creativity and productivity for professionals: dependence on expensive computers and long waiting hours for rendering.
From a 2022 prototype to global launch
Redraw's story began in late 2022, born from the vision of Sergio Moreira Santos, an AI scholar, and the experience of Alexandre Kuhn, an architect and marketing specialist.
They identified a central pain point in the market: architects spent more time on technical processes than on the act of creating. Together, they developed a prototype that validated the idea that AI could be a powerful ally, not a replacement.
In June 2023, Redraw was officially launched, marking the beginning of a new era for architectural visualization.
Redraw features: the architect's creative arsenal
Redraw's power lies in its set of intuitive tools, which operate with a credit system (coins), ensuring users pay only for what they use. Each function was designed to meet a specific need in the architect's workflow.
Render Image
Transforms basic 3D models or sketches into realistic, detailed renders. It replaces hours of traditional rendering in just a few seconds.
Improve Render
Enhances the lighting, textures, and details of an existing render, raising its quality without redoing the project from scratch.
Image from Text
Creates conceptual images from a simple text description, ideal for brainstorming and initial client presentations.
Idea Generator
Generates new design proposals for spaces, serving as a creative partner when you need to explore project variations.
Render Traces
Interprets sketches and hand drawings, transforming them into elaborate visualizations. Perfect for those who prefer to start with pencil and paper.
Upscale
Increases the resolution of any image up to 8K, ensuring maximum quality for presentations, prints, and marketing materials.
How Redraw grew: from prototype to leader in Latin America
Redraw's growth was exponential. Initially launched for a select group of 100 professionals, the rapid feedback enabled accelerated improvement.
By October 2023, the platform already had 2,500 customers and quickly reached the 30,000 user mark. Its success was driven by a clear differentiator: being the only AI software for architecture actually built by architects, for architects.
In 2024, Redraw consolidated as the largest AI software for architecture in Latin America. Global expansion was the next step, with the company being formalized in the United States in March 2025, establishing a solid presence in the international market.
What is the best AI for architecture?
While traditional rendering software like V-Ray, Lumion, and Enscape require high processing power and time, the new AI tools focus on agility. Direct competitors like Veras and LookX AI offer interesting solutions, but Redraw stands out for three strategic pillars.
Spatial intelligence
Trained by architects, Redraw understands the nuances of design, maintaining the fidelity and coherence of the original project — something generic AIs cannot replicate.
Total accessibility
Being 100% cloud-based, it democratizes access to high-quality renders. You can generate professional visualization from any computer with internet — no dedicated GPU, no expensive license, no waiting for installation.
Extreme speed
Reducing rendering time from hours to seconds is not just an efficiency gain, but a revolution in the client feedback cycle, enabling iterations and approvals in real time.
For these reasons, Redraw is not just an alternative, but the natural evolution — positioning itself as the superior AI solution for the modern architect.
How to render with AI for free?
For professionals who want to experience the power of AI without commitment, Redraw offers a free trial plan. It grants 10 coins to test the platform's main features, allowing users to see firsthand the speed and quality of the results.
No credit card, no commitment, no strings attached.
Business impact: pricing and profitability
The questions "How to price projects?" and "How much does an architect earn?" are directly linked to productivity.
By automating the most time-consuming and technical task of the design process, Redraw frees architects to take on more projects, focus on client prospecting, and dedicate themselves to the strategic side of the business.
The ability to deliver high-quality visualizations in record time adds immense value to the service, allowing professionals to position themselves more competitively and, consequently, increase their profitability.
The end of the architect? Far from it.
The rise of AI generates a common fear about the replacement of professionals. However, Redraw's vision is clear: AI is a tool to empower, not replace, the architect.
By delegating repetitive and mechanical tasks to artificial intelligence, the professional gains time to focus on what really matters: creativity, complex problem-solving, client relationships, and the strategic vision of the project.
The architect of the future is not the one who knows how to operate software, but the one who knows how to use technology to deliver more value. Those who use AI replace those who don't — not the other way around.
Conclusion: the future is now
Redraw represents more than a tool — it is a new paradigm for architecture, engineering, and design. It offers the speed, intelligence, and accessibility necessary so that professionals not only survive in the new digital era but thrive.
By combining the sensitivity of human design with the power of artificial intelligence, Redraw establishes itself as the definitive guide for those seeking relevance, competitiveness, and, above all, freedom to create.
Experience the future of architecture today. Create your free Redraw account and turn your ideas into reality in seconds.
Frequently asked questions about Redraw
What is Redraw and who is it for?
Redraw is a 100% cloud-based SaaS platform that uses artificial intelligence to generate and enhance architectural renders in seconds. It is designed for architects, engineers, interior designers, and students who want to produce high-quality visualizations without depending on expensive computers or waiting hours for rendering.
How does the Redraw coin system work?
Redraw works with credits called coins. Each feature (Render Image, Improve Render, Image from Text, Idea Generator, Render Traces, and Upscale) consumes a specific amount of coins. You only pay for what you use, which makes Redraw more accessible than software with fixed monthly licenses.
Can I try Redraw for free?
Yes. Redraw offers a free plan with 10 coins for you to experience the main features. Just create an account at redraw.pro and start rendering — no credit card required.
Does Redraw replace V-Ray, Lumion, or Enscape?
For most cases of fast, conceptual visualization and client presentations, yes. Redraw delivers in seconds what these software programs do in hours, with comparable quality and without requiring a powerful computer. For projects demanding advanced technical rendering (long animations, complex ray tracing), traditional renderers remain complementary.
How long does Redraw's AI take to generate a render?
Generation takes a few seconds per image for most features. The process that used to take hours in traditional renderers happens in near real-time, allowing you to iterate and approve projects with clients in the same meeting.
Will AI replace the architect?
No. AI automates repetitive technical tasks (such as rendering) and frees the architect to focus on what is irreplaceable: creativity, problem-solving, client relationships, and strategic vision. Architects who use AI replace those who don't — not the other way around.
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